With Facebook’s Instant Articles, Publishers May Find 70 Cents Is Better Than a Dollar - Digits - WSJ

Also see Why Facebook’s News Experiment Matters to Readers (NYT)

"There are many questions for media executives to consider about the program, which allows whole articles and videos to be published to the social media site’s mobile app. One major consideration is whether Facebook can help publishers generate revenue from their mobile audiences more successfully than they can themselves.

The answer? Quite possibly, because Facebook has figured out what other online ad sellers haven’t: how to effectively target and track mobile ads."

With Facebook’s Instant Articles, Publishers May Find 70 Cents Is Better Than a Dollar - Digits - WSJ