Pinterest Survey Finds Service Influences Purchasing Decisions - Digits - WSJ

Perhaps not entirely encouraging that the top-line result Pinterest's research discovered is that "About 52% of roughly 1,500 active Pinterest users surveyed agreed that the site helps them find items they want to buy"

"The evidence that users who see items on Pinterest are likely to buy them afterward strengthens the company’s pitch to advertisers. It also raises a question: When will Pinterest follow in the footsteps of Facebook and Twitter by adding a buy button? This feature would have natural appeal on Pinterest because its audience uses the service specifically to find ideas and items.

Investors are banking on just such a proposition. Pinterest is valued at $11 billion, more than double its valuation of $5 billion less than a year ago. That makes it one of the most highly valued startups in the world despite having made little revenue.

Smith says a buy button isn’t in the cards for now. “We don’t have any plans to announce a buy button at this time,” she said."

Also see Pinterest Is Working on a Plan to Introduce a ‘Buy’ Button as Soon as This Year (Re/code, 20150212)

Pinterest Survey Finds Service Influences Purchasing Decisions - Digits - WSJ