Google Acquires Timeful to Automate Time Management in Its Apps - Digits - WSJ

ML PIM; also see Google Buys Timeful App, Gets Handful of Machine Learning Talent (Re/code)

"Google is bolstering the machine learning and data crunching in its collection of communication and organizational apps like Gmail and Calendar.

The Internet giant said Monday it acquired the startup Timeful, which developed an app for Apple’s iOS mobile operating system that uses machine learning and data analysis, along with behavioral economic theory, to customize people’s digital calendars."

Google Acquires Timeful to Automate Time Management in Its Apps - Digits - WSJ