Jeff Bezos has a rocket now, too - Quartz

A different kind of Amazon fire

"Its launch vehicle, the New Shepard, powered by a BE-3 engine, reached an altitude of 307,000 feet, where the space capsule separated to float gently back down to earth. The only failure on the day, per Bezos’ post, was that an attempt to land the launch the vehicle for reuse went wrong.
Bezos and Elon Musk’s SpaceX have been in a legal battle over patents on rocket reusability, which would dramatically lower the cost of future launches. While SpaceX is further ahead of Blue Origin in testing reusability, it has yet to land a rocket from a working launch."

Jeff Bezos has a rocket now, too - Quartz