Hard Truths for the PC Industry | Tech.pinions - Perspective, Insight, Analysis

A stark PC market dynamics reality check

"We are getting signals from vendors and supply chain that 2015 is off to a rocky start. The rebound of 2014 was largely driven by an IT refresh bump that appears to be short lived. We are anticipating the launch of Windows 10, which, at the very least, may help the PC industry by getting IT to migrate off Windows XP and Windows 7. Windows 8 did not advance the cause so the hope lies on Windows 10. The problem is IT will not start any serious upgrading in 2015 with Win 10. Only IT early adopters will make a move, largely for testing, which means we can’t count on IT to help boost any PC sales this year. This is one reason we are looking at a few quarters with greater than 5% declines."

Hard Truths for the PC Industry | Tech.pinions - Perspective, Insight, Analysis