A possible new tagline for AWS:
you're soaking in it
"The company said Thursday that MicroStrategy, Software AG, Tibco and Onshape will deliver their software-as-a-service offerings on the AWS platform. Vendors including Infor, Informatica and Splunk are some of the other software vendors using AWS.
AWS' real end game is to land more enterprise customers even indirectly. If enough software providers build on AWS infrastructure you could be a customer and not even know it."
AWS lands more enterprise software vendors building on its cloud | ZDNet
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