Apple Confirms: No Walk-In Purchasing for Apple Watch | News & Opinion | PCMag.com

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"Not only is Apple likely using online reservations to control inventory—and give potential customers a more reasonable expectation of when they might get a new smartwatch—but it's also being a bit more hands on about the entire purchasing process in general. Apple likely wants to make sure that potential purchasers know all the options for which specific watch they might want and, just as important, which band and style they might want. It's a product that requires a bit more hands-on treatment than, say, grabbing a box off the wall and checking out."

Apple Confirms: No Walk-In Purchasing for Apple Watch | News & Opinion | PCMag.com