Rackspace Looking at Cloud Partnerships to Add to Revenue - Bloomberg Business

Cloud co-opetition

"Rackspace, which has faced price cuts by Amazon, Microsoft and other competitors, decided in September to reject approaches by multiple groups interested in a partnership or acquisition. Since then, Rhodes hinted that the company has had a team looking at supporting customers who are renting computing services from other providers. Rhodes confirmed on Monday that Rackspace intends to provide third-party support for users of rival cloud-computing services via a combination of people and custom-management software.
“There are future versions of our model that will be more capital light and more service oriented,” Rhodes said."

Rackspace Looking at Cloud Partnerships to Add to Revenue - Bloomberg Business