Microsoft is killing off the Internet Explorer brand | The Verge

"Deprecating" would be more accurate than "killing off"; in other browser (and search) market dynamics, see Google is pleading with Firefox users to stop using Yahoo (Business Insider)

"Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years with a series of amusing campaigns mocking Internet Explorer 6. The ads didn't improve the situation, and Microsoft's former Internet Explorer chief left the company in December, signalling a new era for the browser."

Microsoft is killing off the Internet Explorer brand | The Verge