Microsoft exec: Why Apple and Google have an advantage, and how Microsoft plans to compete - GeekWire

Final paragraphs from an overview of a Chris Capossela market perspective

"Another example of Microsoft using the freemium model is the decision to make Office available for free on iOS and Android devices, with Microsoft betting that its business will be better off, ultimately, if more people are using Office, whether or not they’re paying.

“We weren’t making any money on Office on the iPhone or on Android phones, and we’ve had over 40 million downloads of the Office apps on those devices,” Capossela said. “And if you think about the Office business, we do roughly 70, 75 million copies of Office a year.  And all of a sudden in less than a year we have 40 million more downloads on phones that weren’t running Office. Amazing. … That’s just a total mindbender in terms of opening up your mind to a different business model that your marketing can really help you advance.”"

Microsoft exec: Why Apple and Google have an advantage, and how Microsoft plans to compete - GeekWire