Gigaom Shuts Down in Crowded Tech Media Landscape - Digits - WSJ

More on Gigaom's demise

"Mr. Ali said that Gigaom likely raised too much money for a company that was unlikely to drive the kind of audience hyper-growth of a BuzzFeed or Vox Media.

The site has long done a good job covering specialized areas, from clean tech to enterprise businesses, but getting a large audience and keeping up with the competition proved difficult.

The traffic figures speak to this. Gigaom received about 2 million unique visitors in January, down 10% from the year-earlier period, according to comScore. Over the same time period, competitors like Mashable, TechCrunch and Business Insider have drawn in almost 50% more unique visitors, comScore says."

Gigaom Shuts Down in Crowded Tech Media Landscape - Digits - WSJ