IBM Tries to Paint the Computing Cloud Blue - NYTimes.com

A hybrid future for IBM; also see IBM Angles to be Cloud Coordinator (WSJ)

"IBM hopes everything looks better in IBM blue.

The company Monday announced at a conference in Las Vegas a series of technologies and investments designed to win business customers over to IBM’s version of modern computing. As the chief executive Virginia Rometty sees it, the future is about using computers both inside corporations and in remote cloud computing systems.

Companies need these, the thinking goes, to rapidly create mobile and data analysis-intensive applications. That leaves a potentially profitable opening for IBM’s thousands of consultants to work with corporate customers."

IBM Tries to Paint the Computing Cloud Blue - NYTimes.com