Coming to Your Facebook Feed: More Political Videos - NYTimes.com

The latest Koch brothers investment vehicle...

"Campaigns certainly like Facebook; for candidates challenging incumbents, in particular, it provides a less expensive fund-raising platform, albeit one that requires an investment of time and effort to develop a large following. More than 500 candidates and committees bought ads directly from Facebook during the past election cycle, according to Federal Election Commission records.

In future campaigns, the ads on social media platforms like Facebook won’t be the stuff you have to watch (for a few seconds, at least) in order to see what you really want. They’ll be in the feed, labeled ads, with a precious few seconds to grab your attention."

Coming to Your Facebook Feed: More Political Videos - NYTimes.com