Amazon’s product-finding Firefly lands on Fire HD tablets | Gigaom

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"Jeff Bezos’ baby, the Fire Phone, sported a few unusual hallmarks when it launched last summer, and one of its banner features is starting to trickling down to Amazon’s less expensive Fire tablets. Amazon started to add its Firefly visual search to Fire HD tablets through an over-the-air update on Wednesday.

Firefly’s main purpose is to visually search for products on Amazon. Take a picture of, say, a DVD, and Firefly can bring you directly to the Amazon product page. But it’s not just a shopping engine — it can scan business cards, name shows and movies on TV, and even identify great works of art. Bezos reportedly personally requested the art identification feature."

Amazon’s product-finding Firefly lands on Fire HD tablets | Gigaom