Your College May Be Banking on Your Facebook Likes - NYTimes.com

Donor data mining

"At a moment when President Obama is pushing for federal consumer privacy legislation, these nascent donor data-mining techniques demonstrate how easy it is for companies to repurpose the details that individuals volunteer about themselves in one context for a different use. “I do think there’s an ethical issue. It’s one thing to estimate someone’s wealth, but then to gauge how willing they are to give, you have to look deeply into a person’s life,” says Pam Dixon, executive director of the World Privacy Forum, a consumer group in San Diego. “I’m not sure alumni would appreciate or want that — if they knew about it.”"

Your College May Be Banking on Your Facebook Likes - NYTimes.com