Verizon’s Mobile ‘Supercookies’ Seen as Threat to Privacy - NYTimes.com

Perhaps Verizon will start to pay customers to use its services, for advertising fodder collection purposes...

"The practice has given ammunition to supporters of net neutrality — the idea that the Internet should be a level playing field for companies of all sizes — who have lobbied the F.C.C. to reclassify broadband providers as common carriers.

If that happens, it could prohibit carriers like Verizon from selling intelligence about its customers for ad-targeting purposes.

“Stuff like this is worse than what Google or Facebook or anyone else does,” Mr. Feld said. “I can avoid Google and Facebook, in theory at least. But if the network operator is going to spy on me, there is nothing I can do about it.”"

Verizon’s Mobile ‘Supercookies’ Seen as Threat to Privacy - NYTimes.com