From an overview of Facebook's news feed filtering technique
"Essentially, Facebook has determined that algorithms alone are not enough to determine the makeup of one’s News Feed. The mix is so important — not just to individuals but to collateral players such as the news business, the apps industry, and the Internet meme machine — that the ultimate tech company must acquaint itself with the Antediluvian art of asking people directly what they want."
Revealed: Facebook’s Project to Find Out What People Really Want in Their News Feed — Backchannel — Medium
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