Mark Zuckerberg Starts A Book Club, Becomes This Generation’s Oprah | TechCrunch

Apparently opting out of Amazon Associates payment opportunities (his book page, at least for the first book, links to a Facebook page rather than an Amazon catalog page)

"Zuck thanked the over 50,000 members of the Facebook community who contributed suggestions for his personal goals this year and wrote that reading books was one of the more popular suggestions in a post on his page: “My challenge for 2015 is to read a new book every other week — with an emphasis on learning about different cultures, beliefs, histories and technologies.”

Zuck created a group page, “A Year of Books,” for the reading club soon after. Nearly 100,000 Facebook fans have liked the book club page that just went up two days ago."

Mark Zuckerberg Starts A Book Club, Becomes This Generation’s Oprah | TechCrunch