Oracle’s at it again: Acquires data broker Datalogix — GigaOM

Oracle just bought a lot of data

"Oracle continues to build its cloud-and-data arsenal, announcing its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources.

In a statement, Datalogix said it aggregates information based on over “$2 trillion in consumer spending from 1,500 data partners across 110 million households to provide purchase-based targeting and drive more sales.” It also claims that 82 of the top 100 advertisers in the U.S. including Ford Motor Co. and Kraft Foods. In fact the availability of all that data has provoked concern at the consumer watchdog the Center for Digital Democracy which wants the Federal Trade Commission to  scrutinize this deal."

Oracle’s at it again: Acquires data broker Datalogix — Tech News and Analysis