Jawbone Up for Groups: A Plan to Get Employers to Buy Fitness Bands - Businessweek

Final paragraph from a timely employee monitoring/incentives + quantified self reality check

"Despite the progress that fitness-tracking companies are making at capturing the attention of employers, there's little evidence to show that the gadgets are making a real difference. Everyone agrees that walking more is good for you, of course, but there's a lack of independent research showing that wearing a monitor keeps people moving over the long term. Rosenthal of Jawbone argues that the data collected through UP for Groups will persuade more to get insurers to broaden their coverage of the devices. At this point, he argues, insurers are still in the experimental stage. "That's not going to last forever," he says. "Insurance companies are going to start looking for results.""

Jawbone Up for Groups: A Plan to Get Employers to Buy Fitness Bands - Businessweek