"It’s also, well, kinda creepy that Facebook is matching you up with your offline purchases. But this is the way the world is moving. Google is the net’s advertising powerhouse, but recently, its ad business growth has slowed. If Atlas is indeed able to serve smarter ads across devices, and link those ads to offline purchases, Facebook may soon give Google a run for its money."How Facebook Aims to Beat Google by Tracking Your Offline Purchases | WIRED
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