Ev Williams’s Obvious Ventures Looks to Combine Profit and Purpose | Re/code

Once again leading by example

"“We look for the investment opportunities where it’s really obvious that baked into the product or service is some positive benefit,” said Williams’s new partner James Joaquin.

And as such, they call the firm Obvious Ventures, which is a name that Williams has frequently used for his more amorphous, between-company incubator-investment-development projects. Previous incarnations of things called “Obvious” spawned both Twitter and Medium. (Williams said he has “not yet” sued himself for copyright infringement.)"

Ev Williams’s Obvious Ventures Looks to Combine Profit and Purpose | Re/code