Verizon Wireless Under Fire for Ad-Targeting Program - NYTimes.com

Probably a very busy week for the Verizon Wireless PR and legal departments

"“Verizon users might want to start looking for another provider,” he wrote in a blog post on Monday about the program, which involves injecting a header containing a unique, anonymous identifier into a Verizon Wireless user’s request for a web page. “Indeed, while we’re concerned about Verizon’s own use of the header, we’re even more worried about what it allows others to find out about Verizon users.”

Verizon’s ad-targeting method groups these identifiers into different buckets of demographics and interests, so if a website is looking to serve certain ads to a specific type of customer, it will look for those buckets and serve up those ads."

Verizon Wireless Under Fire for Ad-Targeting Program - NYTimes.com