The Psychology of a Billion Dollar Enterprise App: Why is Slack so Habit-Forming? | Nir and Far

Excerpt from a Slack snapshot; also see Three Questions with Slack’s CEO (MIT Technology Review)

"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company’s success.

A habit is an impulse to take an action automatically, with little or no conscious thought. Slack’s ability to quickly form a habit could be the key to the company’s tremendous customer loyalty and high engagement.

Slack leads users repeatedly through a cycle called a “hook.” The four steps of the hook include a trigger, action, reward, and investment, and through successive passes through these hooks, the new habit is formed."

The Psychology of a Billion Dollar Enterprise App: Why is Slack so Habit-Forming? | Nir and Far