Windows 10: Microsoft Takes a Step Backwards in User Interface - Businessweek

Maybe this BW reporter would have been happier if Microsoft had called it "Windows 7.5"

"All hail Windows 10: Lack of Conviction Edition.

On Tuesday, Microsoft (MSFT) provided a sneak peek at its next operating system. One of the big reveals from the news conference in San Francisco is that Microsoft will go straight from today’s Windows 8 to Windows 10. Apparently this is because the new software will be so awesome that simply calling it Windows 9 would not do it justice. More likely, some Microsoft market researcher decided that people don’t like 9s as much as they like 10s. Who knows?"

Windows 10: Microsoft Takes a Step Backwards in User Interface - Businessweek