Stephen Colbert Has a Mock Feud With Google Over Search Results - NYTimes.com

Truthiness and consequences

"As Danny Sullivan explained on his site Marketing Land, “The challenge Google faces is that it really doesn’t ‘know’ anything — it only gets answers from others, and those answers, not vetted by human beings for accuracy, can be wrong.”

Even after a little sleuthing, Mr. Sullivan could not determine where Google got its 5-foot-10 answer for Mr. Colbert’s height. He noted that Bing, Microsoft’s search engine, also listed Mr. Colbert as 5-10 but credited the entertainment site IMDb. Over the weekend, that changed on Bing and IMDb, and Mr. Colbert is listed at 5-11.

And Siri, the iPhone service that answers questions, still lists Mr. Colbert at 5-10."

Stephen Colbert Has a Mock Feud With Google Over Search Results - NYTimes.com