Businesses Are Turning to Beacons, and It’s Going to Be O.K. - NYTimes.com

Excerpt from a beacon technology snapshot

"That’s too bad, because while it is easy to think only of coupons, advertising and data collection when we think of beacons, the reality is that these little transmitters could also make the world around us richer, more useful and more interactive.

They could enrich museum experiences, deliver the right recipe in the grocery store aisle, take us on interactive tours of cities and towns, let us quickly and easily check in to hotels or even pay at the gas pump. And used properly, sure, they could also deliver the right coupon at the right time."

Businesses Are Turning to Beacons, and It’s Going to Be O.K. - NYTimes.com