Amazon's Fire Stick Challenges Google, Threatens Roku - Businessweek

Another aggressive Amazon entry

"The Fire Stick mimics most of the capability of the Fire TV, the streaming media box Amazon.com (AMZN) released earlier this year. It comes with a remote control (sans the Fire TV’s voice controls) and access to Amazon’s Prime Video, as well as the standard lineup of such services as Netflix (NFLX), Hulu, and WatchESPN. The Fire Stick also resembles Google’s (GOOG) Chromecast, which went on sale last summer. The Fire Stick costs $39, slightly more than the $35 Google version. For the next two days, Prime members can buy it for $19."

Amazon's Fire Stick Challenges Google, Threatens Roku - Businessweek