A Rare Look at Apple's Design Genius Jony Ive — Vogue

Excerpt from an extensive profile

"In other words, the secret weapon of the most sought-after personal-electronics company in the world is a very nice guy from Northeast London who has a soft spot for woodworking and the sense that designers ought to keep their design talents backstage where they can do the most good. “There’s an odd irony here,” he observes. “I think our goal is that you would have a sense that it wasn’t design.”"

A Rare Look at Apple's Design Genius Jony Ive — Vogue