Monday, September 08, 2014

Nielsen Finds Older Adults Are Embracing Digital Video - NYTimes.com

Down to a mere 6 hours and 12 minutes a day in front of TV screens...

"Digital video may be most popular with children and young adults, but it increasingly is being embraced by viewers of an older set.

People 50 to 64 years old watched an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to a Nielsen report being released on Monday.

The jump in online video viewing comes as adults in that age group have cut back the time they spend in front of television screens by six minutes, to 6 hours and 12 minutes a day."
Nielsen Finds Older Adults Are Embracing Digital Video - NYTimes.com

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