Google to Give Start-Ups $100,000 in Cloud Computing Credits - NYTimes.com

tbd if/when/how Microsoft and IBM will respond

"Google would like to make more money selling data storage on other services on its Google Cloud Platform, and it’s going after it the old-fashioned Internet way: Give stuff away and make it up on volume.

On Friday, Google is set to announce a new program in which it will offer start-up companies a $100,000 credit on its Google Cloud Platform, according to a post on the company’s Google Cloud Platform blog. The effort is the company’s latest effort to take on Amazon Web Services, the leader in so-called cloud services that encompass a range of back-end computing functions."

Google to Give Start-Ups $100,000 in Cloud Computing Credits - NYTimes.com