HBO’s John Oliver Weighs In On The Native Ad Debate - CMO Today - WSJ

A timely (and amusing) native advertising reality check

"“Native advertising”, or marketing content disguised as editorial content on publishers’ Web sites, has been a hot conversation topic among marketing and media executives lately. But on Sunday night, comedian John Oliver took up the topic on his HBO show “Last Week Tonight,” arguing that “native advertising” is destroying the separation of “church and state” in the media."

HBO’s John Oliver Weighs In On The Native Ad Debate - CMO Today - WSJ