Accentuating the potential *Box positive
"So how do you avoid free? Box is trying to cater to special data storage needs, like digital versions of X-rays for health care companies and other tasks specific to different kinds of customers. Hightail is trying to do something similar for customers like law firms. And Dropbox? It is trying to make sure that its consumer-minded service stays easier to use than what the big guys provide."
Box, Dropbox and Hightail Pivot to New Business Models - NYTimes.com
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