Why Google's Waze Is Helping Local Governments Track Users [Forbes]

Big traffic data

"Rio is the first city in the world to collect real-time data both from drivers who use the Waze navigation app and pedestrians who use the public-transportation app Moovit, giving it an unprecedented view on thousands of moving points across the sprawling city. Rio is also talking to the popular cycling app Strava to start monitoring how cyclists are moving around the city too.

All three apps are popular, consumer services which, in the last few months, have found a new way to make their crowdsourced data useful to someone other than advertisers. While consumers use Waze and Moovit to get around, both companies are flipping the use case and turning those millions of users into a network of sensors that municipalities can tap into for a better view on traffic and hazards. Local governments can also use these apps as a channel to send alerts."

Why Google's Waze Is Helping Local Governments Track Users