Final paragraph from a timely big data reality check
"Stimulated by all the talk from consultants and sellers of data-crunching software about the transformative potential of big data, managers may have been misled into hoping it will give them massive, instant, Holy Grail solutions. But such discoveries are rare; and if they do exist, they have probably been made already. The reality is that big data produces lots of small advances—and that is good enough."
Schumpeter: Little things that mean a lot | The Economist
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