Final paragraph from another useful Facebook reality check
"If there is a somehow unethical use of emotions surrounding this experiment, it is the framing of fear used by the media to sell the story. Certainly, the media framed the story around ethics and fear for a reason: they know from their own click data that fear sells. Indeed, it is ironic that the media’s gut reaction to a study about emotional contagion was to flood news sources with negative emotions."
Refriending Facebook | MIT Technology Review
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