Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising - NYTimes.com

Excerpt from a Google earnings reality check

"Despite Google’s continuing mobile dilemma, its advertising competitors are still small in its rearview mirror. Google accounted for nearly 32 percent of online global ad spending in 2013, according to estimates from eMarketer. Facebook is in second place, accounting for nearly 6 percent of 2013’s $120.05 billion online global advertising market. Mobile, however, is something that Facebook seems to have cracked. The social media giant accounted for almost 16 percent of mobile advertising dollars spent around the world last year, eMarketer estimates, up from 9 percent in 2012. Google dropped to a 41.5 percent share of the mobile ad market last year, down from 49.8 percent in 2012."

Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising - NYTimes.com