Apple Looks to More Content Acquisitions - Digits - WSJ

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"Apple acquired BookLamp, a reading recommendation app, with its standard response last week confirming the deal by saying it “occasionally buys smaller technology companies but doesn’t discuss its plans.”

BookLamp scans the text of books and recommends to readers books that they may enjoy based on factors such as genre and pacing. TechCrunch, which reported the acquisition, said Apple paid between $10 million and $15 million for the Idaho-based start-up.

Separately, Apple will acquire Concept.io Inc. and discontinue the startup’s mobile streaming-content app Swell, according to a person with direct knowledge of the deal. The purchase price for the two-year-old startup was around $30 million, the person said."

Apple Looks to More Content Acquisitions - Digits - WSJ