What’s Apple Really Up To? Keeping You in Apple World. | Re/code

Excerpt from a Walt Mossberg WWDC summary; also see The Winners and Losers at Apple’s WWDC Keynote

"To my mind, the overwhelming theme at WWDC was that your digital life can be better if your phone, tablet and laptop all have the familiar Apple logo. Unlike in the past, it wasn’t just about a better laptop operating system, or a better phone-and-tablet platform. It was all about the advantages you get if you use Apple hardware, software and services for everything.

The biggest new features were about making iPhones, iPads and Macs work seamlessly together, so that people on Planet Apple have no reason to leave, and those toting other brands might be tempted to fully join the Apple tribe."

What’s Apple Really Up To? Keeping You in Apple World. | Re/code