Facebook Slingshot is much more than a Snapchat clone | The Verge

Because what the world needs now is more semi-random Facebook content

""We don’t see this as a messaging app," says Flynn. "It’s more along lines of a feed or stream of content because of that pay-to-play mechanic." The bigger idea, says Flynn, is to turn every user into a creator that posts more than they might on Facebook — because "unlocking" your friends’ posts requires you to post back. "[Venture capitalist] Fred Wilson once said that the cardinal rule of social networks is that one percent of people create content and 90 percent of people consume it," says Flynn, "and we want to flip that on its head." Snapchat proved that people would share more if their messages disappeared, and if they felt unhindered and candid. Nobody would’ve expected, however, that Facebook would have applied Snapchat’s ephemeral flavor to posts in a feed instead of to messages, and then forced people to post if they want to receive messages."

Facebook Slingshot is much more than a Snapchat clone | The Verge