Evernote's Phil Libin says advertising sucks and apps are dead - Silicon Valley Business Journal

Excerpt from a wide-ranging Phil Libin interview

"So is selling apps the only alternative? No. “Apps are becoming irrelevant,” he said. He thinks people simply don't have the time to think about what apps to use and choose them from hundreds of competitors. The real business model of the future is “hyper-awareness.”
He envisions a time in the very near future when Evernote will be always on in the background, “examining what you're doing, what you're thinking about and who you're meeting with ... and figuring out what piece of information exists in the world that could help you best accomplish whatever you want to accomplish, then offering that information.”
All of that will be done with your permission, of course."

Evernote's Phil Libin says advertising sucks and apps are dead - Silicon Valley Business Journal