With Fire TV, Amazon Seeks a Beachhead in the Living Room - NYTimes.com

Looks like it's time for Apple to unveil its next-gen Apple TV

"Fire TV, which arrives after years of explicit rumors and intense speculation, costs $99. In addition to content from Amazon’s own studios, it offers programming the retailer licenses for an estimated 20 million Amazon Prime subscribers. Those customers pay as much as $99 a year for a membership that includes videos and shipping.

Other Fire content will come from established players like Hulu and Netflix. Yet another source will be homemade films. With a separate $40 controller, Fire TV can also be used to play games, including a version of the extremely popular Minecraft."

With Fire TV, Amazon Seeks a Beachhead in the Living Room - NYTimes.com