Microsoft Joins Amazon and Google in Cloud Price War | Re/code

An interesting cloud price elasticity test ahead...

"Microsoft slashed prices on several of its cloud computing services, it announced on Monday, following through on a standing promise to match Amazon Web Services, which made similar cuts last week."
[...]
"One cloud player you won’t see joining the race to the bottom is IBM’s SoftLayer, the cloud division Big Blue acquired last year for about $2 billion. “From an IBM perspective we don’t want to be associated with being the low-cost leader in the cloud,” SoftLayer CEO Lance Crosby said in an interview. He said the three are basically vying for market share."

Microsoft Joins Amazon and Google in Cloud Price War | Re/code