Apple Is Going To Act More Like Google As It Pushes Into Ads - seattlepi.com

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"So starting today, Apple is letting anyone use Apple's iAds Workbench to create an ad campaign that'll show up in apps on the iPhone and iPad.

Apple's hoping that opening up its ad program to anyone will give it the kind of reach Google has had with AdWords, which is accessible enough for even small business owners and hobbyist bloggers to use to promote their services and content.

By expanding the program to anyone with an Apple ID, the company has opened the door to roughly 600 million potential users."

Apple Is Going To Act More Like Google As It Pushes Into Ads - seattlepi.com