A Personal Reflection On Google+ | TechCrunch

A former insider's perspective on the perhaps-disintegrating Google+

"While most analysts will chalk up the initiative as a failure, I think that is putting it too simply. Google+ failed as a social network, to be sure. But the competitive threat of social and the resulting focus around Google+ finally forced the company to change its product culture, results that continue to benefit the company to this day. It has been more than two years since the headline “Is Google Dead” had any meaning whatsoever. Facebook’s threat to the company now comes from mobile instead of social. Few would have predicted that outcome three years ago."

A Personal Reflection On Google+ | TechCrunch