What's Candy Crush Really Worth? : The New Yorker

Final paragraph of an IPO reality check

"Going public, as I argued in my piece, still seems like a mistake for a company that has more than enough money in the bank to stay afloat for years to come (and is going to be generating hundreds of millions of dollars annually for the next couple of years), and that operates a business ill-suited to the demands of shareholders, who want consistent and steadily growing profits. But there are few better ways to make a lot of people really rich than a high-priced I.P.O., and, looking at these numbers, it’s not hard to understand why King’s current shareholders are happy to take the money. Whether future shareholders will ever be quite as pleased, though, is another question."

What's Candy Crush Really Worth? : The New Yorker