Google Deal With Luxottica Will Bring Glass to Ray-Ban, Oakley - WSJ.com

Building a face-computer ecosystem

"With Luxottica's help, Google hopes to use style to overcome consumer doubts about Glass. Astro Teller, who oversees Glass among other projects at Google X, the company's innovation lab, said it is a "very large hump" to convince people to wear computers on their face. "This is a fashion problem as much as it is a technology problem," he said.

Messrs. Teller and Guerra declined to say when Luxottica's Google Glass products would be available or to offer details of what they might look like. Mr. Guerra said Oakley and Ray-Ban designers, among others, have been working with Google designers to develop eyewear that will incorporate Glass technology without simply mounting Google's device on top of Luxottica sunglasses, for instance."

Google Deal With Luxottica Will Bring Glass to Ray-Ban, Oakley - WSJ.com