Tech Time Warp of the Week: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985 | Wired Enterprise | Wired.com

Second time was not a charm

"In 1985, Steve Jobs and company ran a TV ad called Lemmings, which you can watch above. The ad once again painted the IBM crowd as drone-like humans under a godawful spell, and it aimed to ramp up interest in Apple’s latest brainstorm: the Macintosh Office. The only trouble is the ad actually turned people off, not on — and the product it pitched wouldn’t be ready for years.
With Mac Office, Apple was combining its desktop machines with a laser printer and a filer server, hoping to spawn the business office of the future. But the file server — the most important element, the thing needed to let you share files between machines — wasn’t finished. It didn’t ship until 1987."

Tech Time Warp of the Week: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985 | Wired Enterprise | Wired.com