Final paragraph from another timely Facebook reality check
"Facebook, despite being driven primarily by demographics and advertising, is adamant that it won’t change WhatsApp, an indication of just how overarching the company wants to be: in the pursuit of its next billion users, it is now willing to tolerate a highly discordant new product, like a vast empire that contains many competing nations. Empires always fall; the question now is how big Facebook’s can get before it does."
Facebook and WhatsApp: The Nineteen-Billion-Dollar App : The New Yorker
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