Stealth marketing: Microsoft paying YouTubers for Xbox One mentions | Ars Technica

Ad nauseam

"Whatever you think about the practice, there's reason to believe this kind of stealth promotion of "consumer-generated media" is likely to get more popular going forward. As readers and viewers get better at ignoring explicit, traditional ads—or start blocking them entirely with browser-side scripts—marketers are going to continue to try finding new ways to get their message out there through supposedly unbiased content creators. Something to keep in mind the next time you watch a video or read something from someone who says they're just an average, everyday consumer."

Stealth marketing: Microsoft paying YouTubers for Xbox One mentions | Ars Technica